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Brandefense
Brandbook

The following page is full of guidelines, rules, and handy tips that we hope will help you communicate our values, realize our vision, and reinforce our brand.

It is impossible to predict every situation, brand execution, or implementation, but this guide will help refine your approach. Sincerely, welcome to the Brandefense family.

Download Logo User Manual

Primary
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Our logo is how our customers tell us apart from a crowded industry. It’s a promise of quality, consistency, and reliabilty. As such, it is vital that our logo is presented correctly in every execution. This section covers these guidelines in detail. Any use of our brand logo outside of or conflictng with the contents of this section will be considered unauthorized.

Brandbook 1

Color Variations

Two-Color, Dark

Two-Color, Dark

Icon: Pantone 432 C

Wordmark: Pantone 432 C & Pantone 1787 C

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Two-Color, Light

Two-Color, Light

Icon: White

Wordmark: White & Pantone 1787 C

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Single Color, Dark

Single Color, Dark

Icon: Pantone 432 C

Wordmark: Pantone 432 C

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Single Color, Light

Single Color, Light

Icon: White

Wordmark: White

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Icon-Only Lockup

When subtlety is desired, the Brandefense icon can be used in place of a full brand logo lockup. When this mark is used, ensure that our brand name is visble near or in relationsihp with the icon. This will help reinforce brand recognition.

When the icon is used as a standalone element, it will accommodate any acceptable combination of our colors.

Brandefense's Primary Color Palette

#030925

CMYK: 100, 92, 50, 75

RGB: 3, 9, 37

#FF5247

CMYK: 0, 79, 66, 0

RGB: 255, 82, 75

#F6F8F9

CMYK: 1, 0, 0, 2

RGB: 246, 248, 249