CXOtoday carries the announcement that BD Soft will bring Brandefense’s digital risk protection to businesses across India through its partner network.
The CXOtoday piece, dated 10 January 2024, describes BD Soft as an Indian value-added distributor of cybersecurity products, founded in 2016. It says the deal covers Brandefense’s digital risk protection, external attack surface management, supply chain security and threat intelligence for small and medium businesses, enterprises and startups. BD Soft’s CEO, Zakir Hussain, points to a network of more than 1,500 partners across 17 Indian states. For Brandefense, that reach is the reason the announcement matters: it opens the Indian market through a distributor that already sells to many resellers.
ChannelDrive also reported the choice of BD Soft as Brandefense’s distributor in India.
Brandefense also announced a partnership with UK distributor Northamber.
