Find Scam Ads. Using Your Brand Name.
Anyone can buy an ad on a search engine or social network. Criminals use that to put your brand name above your real site and send your customers to a fake one. You need to see these ads soon after they appear and get them taken down.
Anyone Can Buy. Criminals Do Too.
Fraudulent ad detection is the monitoring of ad platforms for paid ads that misuse your brand name, such as hijacked brand keywords, fake sponsored results, counterfeit product ads and phishing landing pages. Each ad is classified, its landing page is checked, and confirmed cases are reported to the platform so the ad is removed early.
Without Ad Monitoring
- Ads Rank Above Your Real SiteCriminals buy ads with names that look like yours. Placed at the top of search results, they appear as genuine as the real site.
- The Click Leads To A Fake PageThe ad sends people to a cloned login page, a counterfeit store or a download that carries malware. Customers lose money and blame your brand.
- Manual Checking Cannot Keep UpAd campaigns launch, grow and disappear quickly, across many platforms. Each platform also wants evidence in its own format, so weak reports are rejected.
With Fraudulent Ad Detection
- Ads Are Found When They AppearThe platform watches ad platforms for your brand name, product terms and trademarks.
- The Page Behind The Ad Is CheckedEach ad gets a fraud type, and its destination page is crawled.
- Reports Match Each PlatformEvidence is built for each platform, and removal is tracked per case.
From First Ad. To A Tracked Removal.
Each step hands the next one a finished piece of work.
- Watch The Ad Platforms The platform scans the main ad platforms, covering search, social, display and video, for your brand name, product terms and trademarks.
- Classify The Ad And Check The Page Each ad gets a fraud type and a confidence score, and its destination page is crawled for phishing, counterfeit stores or malware.
- Report And Track Removal Evidence is built for each platform's policy channel. Removal is tracked per case, and repeat advertisers are flagged for fast reporting.
What Changes Once It Runs.
- Fraud Caught Early A scam ad is found when it appears, before it collects many impressions and clicks.
- Fewer Rejected Reports Evidence matches what each platform asks for, so removal requests are less likely to be turned down.
- A Whole Network, Not One Ad Linked pages and accounts are mapped, so one confirmed case can lead to the removal of the wider campaign.
Anatomy Of A Fraudulent Ad. And The Page Behind It.
Five things are checked on every ad. Each one points to a threat explained in plain words.
- Sponsored · acme-login-help.com/signin 1
- Acme Account Login | Official Site 2
- Landing page · cloned login form 3
- Fraud type · brand keyword hijacking 4
- Same advertiser account · other ads linked 5
- 1 Display Address The address shown under the ad looks like yours but is not. Lookalike domains are one way this is done. Read More →
- 2 Ad Copy The headline uses your brand name so the ad looks like the real site and can rank above it. Read More →
- 3 Landing Page The click leads to a cloned login page, a counterfeit store or a download that carries malware. Read More →
- 4 Fraud Type Each ad gets a fraud type, so the report names the right violation on the right platform. Read More →
- 5 Linked Accounts Linked pages and accounts are mapped, so one confirmed case can lead to the removal of the wider campaign.
The Parts Of The Platform. That Do The Work.
Built For The People. Who Guard The Brand.
Questions People Ask. About Fraudulent Ad Detection.
Ask The TeamQuestions about your own domain? Get in touch.-
It is the monitoring of ad platforms for paid ads that misuse your brand name. Each ad is classified by fraud type, its landing page is analyzed, and confirmed cases are reported to the platform.
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Six patterns are common: brand keyword hijacking, fake sponsored results, counterfeit product ads, phishing landing pages reached through ads, unauthorized affiliate advertising and brand impersonation ads.
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Coverage is shown in the demo for the ad platforms you care about. Brand keywords are tracked across search, social feed, display and video placements.
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Each platform has its own violation workflow and evidence format. Reports are formatted to match, and removal is tracked per case. Advertiser accounts are flagged so a relaunch can be reported quickly.
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Incorrect evidence format is the most common cause of rejected submissions and delayed removal. That is why each report is built for the specific platform channel it goes through.
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Someone bids on your brand name as a search keyword so that a customer who searched for you sees their ad first. The ad can lead to a cloned login page or a counterfeit shop.
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The ad copy, display address and landing page are checked, the fraud type is labeled, and the destination is crawled. A report is then sent in the format each ad platform expects, and the case is tracked until the ad is removed and watched for a relaunch.
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The click can lead to a cloned login page, a counterfeit store or a download that carries malware. The platform crawls each destination page to check for these. Customers who fall for it lose money and blame your brand.
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Each ad gets a fraud type and a confidence score. The fraud type lets the report name the right violation on the right platform. Evidence is then built to match what each platform asks for.
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It can help. Linked pages and accounts are mapped, so one confirmed case can lead to the removal of the wider campaign. Repeat advertisers are flagged for fast reporting.
