Attackers copy the look of things that are normally trusted. This can be a name, a storage location or the metadata attached to a file.
Common forms include renaming a system tool, giving a file a misleading type, or naming a task or service so it sounds routine. MITRE lists these as separate sub-techniques.
The idea is simple: a harmful item that looks ordinary is less likely to be questioned during a quick review or a basic security check. MITRE lists 12 sub-techniques: T1036.001 Invalid Code Signature, T1036.002 Right-to-Left Override, T1036.003 Rename Legitimate Utilities, T1036.004 Masquerade Task or Service, T1036.005 Match Legitimate Resource Name or Location, T1036.006 Space after Filename, T1036.007 Double File Extension, T1036.008 Masquerade File Type, T1036.009 Break Process Trees, T1036.010 Masquerade Account Name, T1036.011 Overwrite Process Arguments and T1036.012 Browser Fingerprint Mimicking.