Operating systems have features that hide certain items, such as important system files or background tasks. This keeps normal work environments tidy and stops users from changing things by accident.
Attackers can abuse these same features to hide files, directories, user accounts or other system activity that belongs to their operation. What is hidden is then harder to find during a routine check.
Attackers may also create a region on the system that is cut off from common security tools, for example by using virtualization. Activity inside it is not seen by the tools watching the main system.
MITRE lists 14 sub-techniques: T1564.001 Hidden Files and Directories, T1564.002 Hidden Users, T1564.003 Hidden Window, T1564.004 NTFS File Attributes, T1564.005 Hidden File System, T1564.006 Run Virtual Instance, T1564.007 VBA Stomping, T1564.008 Email Hiding Rules, T1564.009 Resource Forking, T1564.010 Process Argument Spoofing, T1564.011 Ignore Process Interrupts, T1564.012 File/Path Exclusions, T1564.013 Bind Mounts and T1564.014 Extended Attributes.